16 September 2026
Mobile betting has become the dominant force in the rapidly growing U.S. sports betting market, with app quality now a key differentiator as 91% of sports bettors use mobile apps for wagering. According to Sports Handle, apps from BetMGM, FanDuel, bet365, Caesars, and DraftKings continue to vie for market leadership, adding new features and promotions while DraftKings and FanDuel maintain their hold with 72% of the U.S. betting handle.
The surge in mobile sports betting revenue reached $13.7 billion in 2023, driving customer acquisition costs as high as $340 per new depositing user. As the industry expands, operators like DraftKings and FanDuel are shifting focus toward product features and customer retention, moving beyond initial signup bonuses.
Currently, 38 states plus Washington D.C. and Puerto Rico offer mobile sports betting. Availability varies significantly due to state-specific regulations and local market conditions, as reported by Legal Sports Report. Mobile sportsbook apps are typically available via the App Store, Google Play Store, or directly from operators.
Sportsbooks are investing heavily in app development, recognizing that performance, payment options, and features are crucial for customer acquisition and retention. Both Sports Betting Dime and The Action Network rank FanDuel as the top U.S. betting app for speed, navigation, and overall user experience.
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DraftKings competes aggressively with industry-leading app performance and diverse payment methods, while BetMGM excels with odds boosts and bet365 leads in market variety. Fanatics, the sports merchandise powerhouse, has entered the market with a loyalty program offering exclusive rewards and a combined sports-casino app.
Top-tier sportsbook apps feature fast navigation, live betting, early cash-out options, and integrated streaming content to maintain user engagement. DraftKings experimented with live content integration during last year's Super Bowl, streaming the game directly through its app.
With mobile bettors now accounting for 92% of all sportsbook wagers, apps have become the central focus of operator strategies rather than secondary platforms. As competition intensifies, expect further innovation as mobile apps become the primary battleground for market dominance.